Conversation Starters

Option 1: curiosity-led, no pitch

Use when: reconnecting, catching up, warm relationship

Hi {{Name}}, hope you’re doing well.

I now work at Incode, where we focus on identity verification and fraud prevention. We’ve been having a lot of conversations with companies dealing with {{relevant issue, eg AI-driven fraud, onboarding friction, account takeovers}}, and it made me think of {{Company}}.

Would you be open to a quick 15-minute chat? I’d love to hear how you’re thinking about this.

Option 2: “product learning” excuse (very effective)

Use when: you want a reason for the call that isn’t sales

Hi {{Name}}, hope all is well.

I work at Incode, and we’re in the process of launching a new product focused on {{eg detecting sophisticated deepfakes / fast age verification / first- and third-party fraud networks}}.

I’d love to get your perspective on how teams like yours are approaching this today. Would you be open to a quick 15-minute conversation?

Direct ask

Option 1: Direct ask for demo

Use when: they are likely the buyer or decision maker

Hi {{Name}}, hope all is well.

I work at Incode, and we help companies deal with identity and fraud challenges, especially as AI-driven impersonation becomes more common.

Would you be open to a short demo to see if this could be useful for {{Company}}? I would love to show you what we’ve been building and make you an intro to our team.

Option 2: Connect with Incode team

I think this might be relevant for {{Company}}.

Would it be okay if I introduced you to the team at Incode so you can take a look at our solution and see if it’s worth exploring further?

Option 3: Direct intro with brief company context

Hi {{Name}}, hope all is well.

I work at Incode, where we help companies verify identity and reduce fraud across the full customer and employee lifecycle. We’re seeing more teams reassess their identity stack as AI-driven impersonation and account takeover increase.

If this is something you’re interested in, I’m happy to introduce you to the team for a quick demo.

Additional info

Additional context (optional)

Use this only if the person you’re reaching out to has limited or no familiarity with Incode.

We recommend keeping initial messages short and personal. When helpful, you can include a brief company overview or share the one-pager below to provide context.

You do not need to include this in every outreach. It’s best used:

• When asking directly for a demo
• When making an intro to someone unfamiliar with Incode
• When more context helps explain why the conversation is relevant

Long blurb (use sparingly)

Incode is an identity platform built for a world where fraud is evolving alongside AI. As generative AI becomes more accessible, impersonation, synthetic identity fraud, and account takeover are becoming harder to detect.

Incode helps organizations establish trust across the entire identity lifecycle, from onboarding and authentication to ongoing risk and account recovery. The platform verifies customers, employees, businesses, and even AI agents using AI-resilient verification, document checks, and continuous risk intelligence.

What sets Incode apart is how verification adapts to context. Low-risk users move quickly, while higher-risk interactions receive deeper scrutiny. This allows companies to reduce fraud while maintaining high completion rates and minimizing false rejections.

Incode is trusted by more than 700 global enterprises, including Wells Fargo, Chime, Amazon, Walmart, and T-Mobile, across some of the most regulated and high-risk industries.

Even shorter blurb (one-liner)

Incode is an identity platform that helps companies verify users and prevent fraud at scale, as AI-driven impersonation becomes more common.

Short blurb (recommended default)

Incode is an identity platform built for a world where fraud is increasingly powered by AI. We help companies verify customers, employees, and businesses across the full identity lifecycle using AI-resilient verification, document checks, and continuous risk intelligence. Incode is trusted by companies like Wells Fargo, Chime, Amazon, Walmart, and T-Mobile.

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