How BetMGM catches manipulated IDs that manual review let through
BetMGM replaced its previous vendor's manual review with Incode's fully automated identity verification, tuned to every market it enters across the U.S. and Canada.
of documents caught as tampered
of genuine players approved on the first try, fully automated
growth in monthly verifications as a new state launched, with no added review staff
brands on the same verification, without a new build per market
Pioneering the online gaming industry
BetMGM is a market-leading sports betting and gaming entertainment company, and one of North America's largest regulated sports-betting and iGaming operators.
A joint venture of MGM Resorts and Entain, BetMGM runs the BetMGM, Borgata, and Party brands across the U.S. and Canada, in markets where every new player must be verified. The company makes unforgettable moments of sports and gaming more personal, powerful, and fun through digital technology and evocative player experiences.
Verify every player, market by market, without letting fraud in
BetMGM's previous identity vendor kept humans in the loop to verify every document, and the cracks were showing on both sides of the check.
Three problems compounded:
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01
Manual review was slow
Reviews could take several minutes per player, and players abandoned sign-up while they waited.
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02
Manual review was porous
Manipulated and counterfeit documents passed human review and were approved, at a direct financial cost.
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03
AI raised the stakes
Attackers began submitting AI-generated and injected imagery: synthetic documents and faces built to defeat a check that was only ever designed to catch a human forger.
The operator that verifies players fastest and most accurately keeps them; the one that is slow or leaky loses them, or loses money to fraud. BetMGM wanted a solution that cleared genuine players in seconds and caught the fraud its manual review kept approving.
Automated identity verification, built for regulated markets
BetMGM replaced its previous vendor with Incode, choosing full automation over humans in the loop. Identity verification runs inside its sign-up flow, tuned to each market it enters.
Biometric identity at sign-up
Identity Verification
A player scans a government ID and takes a live selfie. Incode reads and validates the document, then confirms a live, present person who matches it. An automated pass-or-fail replaces the human reviewer.
Tuned to each market's rules
Age, document-expiration, and accepted-document rules are configured per market, so BetMGM meets each regulator as it launches. The same verification extends to a new state or province, and to the Borgata and Party brands, without a new build.
Catches manipulated and counterfeit documents
Automated forensic checks read a document for signs of tampering and manipulation that a human reviewer clears under time pressure. This is where the fraud a manual process had been approving started getting caught at the door.
Returning players, re-verified
Authentication
Authentication re-verifies a returning player with the same biometric check used at sign-up, protecting accounts against takeover without adding friction.
Deepfake defense, next on the roadmap
Deepsight
Deepsight, Incode's deepfake defense layer, targets the newer threat directly: AI-generated media, synthetic faces, and injection attacks. It is the next layer on BetMGM's roadmap, so the check will hold against fraud built to beat it, not only against a human forger.
Genuine players clear the check the moment they submit; the fraud that manual review had been approving is stopped at sign-up instead of surfacing as a loss later.
How it works
Fraud caught, players cleared, no added staff
From minutes to moments
Near-instant automated decisions replaced reviews that could take several minutes per player, so genuine players stop abandoning sign-up while they wait.
Scale without headcount
When a new state launched, monthly verifications grew without adding review staff: automation absorbed the added volume.
Certified, benchmarked accuracy
Incode's passive liveness detection is independently iBeta certified (Levels 1–3), and its face recognition accuracy is evaluated in the NIST FRTE 1:N benchmark.
Privacy is the architecture
Incode made privacy a founding conviction long before regulation or the market asked for it. Its AI-first identity verification reduces fraud while remaining private and compliant.
Testimonial
“Automated verification catches the manipulated documents our manual review was clearing, and clears real players in seconds.”
Compliance Officer · BetMGM
What's next
See how Incode secures betting onboarding
Verify every player, satisfy every regulator, and catch the documents manual review lets through.