How Equifax stops deepfakes and synthetic fraud with Incode
Incode's biometric identity verification and document authentication are embedded into the Equifax Kount 360™ platform, strengthening Identity Proofing across the entire customer lifecycle.
countries where businesses and public agencies trust Equifax
suite of APIs for end-to-end identity proofing
iBeta certified passive liveness detection (Levels 1–3)
ID types Incode supports across 200+ countries and territories
Balancing risk with growth
Equifax is one of the world's largest credit reporting and fraud prevention agencies, trusted by financial institutions, retailers, telcos, and public agencies around the world.
Through its Kount 360 platform, Equifax provides real-time insights for identity, creditworthiness, and fraud prevention. Nearly 15K employees carry a mission of helping people live their financial best, from instant income and employment verification through The Work Number to 4B+ instances of online identity protection.
Fraud that data alone can't stop
As cyber threats escalate in complexity, particularly due to generative AI, Equifax set out to strengthen Identity Proofing, the orchestration layer that verifies identities across the entire customer lifecycle.
Three threats defined the mission:
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01
Synthetic identities infiltrate first
Synthetic identity fraud grew 14% year over year in Equifax credit application data, and synthetic profiles are built to infiltrate workflows undetected.
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02
Stolen credentials, trusted access
Account takeovers are up 8% globally, and every compromised account walks in the front door as a trusted customer.
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03
Deepfakes, faster and harder to detect
Generative AI is making deepfake attacks quicker to produce and harder to catch, raising the bar for what identity verification has to withstand.
As Equifax evolved Kount 360 to combat increasingly sophisticated threats, it selected Incode to add a frictionless but robust identity layer.
A new layer of trust in Identity Proofing
For the first time, businesses can access Incode's biometric and document verification directly within Kount 360, creating comprehensive, end-to-end identity proofing inside the platform they already use.
Identities verified in real time
Identity Verification
Incode verifies user identities in real time and confirms liveness with fast, passive biometric checks, so legitimate customers move through without extra steps.
Government IDs authenticated with AI
Document Verification
AI authenticates government-issued IDs, anchoring proofing decisions to a real, verified document.
Deepfakes detected, synthetics flagged
Deepsight
Deepsight's advanced, multi-signal AI detects deepfakes, while the combined solution flags synthetic identities before they infiltrate workflows.
Built in, not bolted on
Kount 360 customers turn on Incode directly inside the platform, cutting technical complexity, accelerating time-to-market, and lowering total cost of ownership. Frictionless verification also reduces onboarding abandonment, converting more good customers.
Together, Equifax and Incode are redefining what end-to-end identity proofing should look like: simple, secure, scalable, and built for today's threats.
How it works
Built into every digital interaction
Orchestrated in Kount 360
Identity Proofing orchestrates verification wherever an identity is asserted, pairing Incode's checks with Equifax's real-time insights on identity, creditworthiness, and fraud.
Multiple layers of defense
Biometrics, document authentication, passive liveness, and deepfake detection stack into layered protection that deters even sophisticated fraud techniques.
Across industries and markets
The integration puts Incode in front of Equifax's customer base, from financial institutions to public agencies, with plans to expand across industries and markets.
Privacy is the architecture
Incode made privacy a founding conviction long before regulation or the market asked for it. Its AI-first identity verification reduces fraud while remaining private and compliant.
Testimonial
“We are equipping our customers with a powerful solution for balancing growth with risk management. Our partnership with Incode enables a seamless digital experience for legitimate customers, while effectively preventing sophisticated fraud.”
Ajay Guru · SVP and GM of Digital Solutions, Equifax
What's next
See what layered fraud defense looks like
Incode brings real-time identity verification, document authentication, and deepfake detection to the platforms businesses already trust.