Equifax Partners with Incode to Deliver Next-Gen Fraud Prevention
Incode
September 17, 2025
September 17, 2025
We’re excited to announce that Incode has partnered with Equifax, a global leader in data, analytics, and technology, to bring biometric identity verification and document authentication into the Equifax Kount 360™ platform.
This partnership marks a significant step in the fight against the most dangerous fraud vectors emerging in today’s digital world—deepfakes and synthetic identities—by integrating Incode’s advanced AI-driven verification into Equifax Identity Proofing.
Equifax is one of the world’s largest credit reporting and fraud prevention agencies, trusted by financial institutions, retailers, telcos, and public agencies across more than 24 countries. Through its Kount 360™ platform, Equifax enables businesses to balance risk with growth by providing real-time insights for identity, creditworthiness, and fraud prevention.
With cyber threats escalating in complexity—particularly due to generative AI—Equifax has developed Identity Proofing, a powerful orchestration layer that allows organizations to verify identities across the entire customer lifecycle.
Now, with the integration of Incode’s biometric and document verification technologies, that protection is even stronger.
Synthetic identity fraud grew 14% year-over-year, according to Equifax credit application data. Account takeovers are up 8% globally, and deepfake attacks are becoming faster and harder to detect.
Together, Equifax and Incode are giving businesses the tools to:
“We are equipping our customers with a powerful solution for balancing growth with risk management. Our partnership with Incode enables a seamless digital experience for legitimate customers, while effectively preventing sophisticated fraud.”
— Ajay Guru, SVP and GM of Digital Solutions, Equifax
As Equifax evolved its Kount 360™ platform to combat increasingly sophisticated threats, it selected Incode to add a frictionless but robust identity layer.
For the first time, businesses will be able to access Incode’s industry-leading biometric and document verification capabilities directly within the Kount 360 platform. This creates a single, comprehensive solution for end-to-end identity proofing.
The partnership provides customers with a single suite of APIs, which reduces technical complexity, accelerates time-to-market, and lowers the total cost of ownership by eliminating the need to manage multiple vendor relationships.
In today’s competitive landscape, customer experience is paramount. Frictionless technology helps businesses reduce onboarding abandonment rates, converting more good customers and driving top-line revenue growth.
“In today’s digital world, trust is built on resilience. This partnership with Equifax empowers businesses to verify identities with confidence, using multiple layers of defense that deter even the most sophisticated fraud techniques.”
— Ricardo Amper, CEO, Incode
As deepfakes and synthetic fraud continue to rise, businesses need more than data—they need intelligent, AI-powered defenses built into every digital interaction.
With this partnership, Equifax and Incode are redefining what end-to-end identity proofing should look like: simple, secure, scalable, and built for today’s threats.
Stay tuned for more updates as we continue to innovate with Equifax and expand the reach of this powerful solution across industries and markets.
Learn more about how Incode is building resilient identity solutions for a digital-first world
Incode was named a Leader in the 2025 Gartner® Magic Quadrant™ for Identity Verification. Download the report.
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